Do More Good | Girl Effect
Brady Press | Ludmilla Simon
Education, Connection, Empowerment: this is Girl Effect. Founded by the Nike Foundation in 2004, Girl Effect strives to break the cycle of global poverty by improving the lifestyle and situation of adolescent girls. Today, Girl Effect’s youth brands and mobile platforms reach an estimated 29 million people per year across 50+ countries.
Girl Effect’s work is shaped and informed by the culture and unique concerns of each country it serves. Through grassroots research to understand a girl’s experience in her culture from her perspective and the perspective of those around her, as well as through data analytics and local partnerships, Girl Effect creates youth brands that teach girls about health, safety, education, and economic empowerment. Girl Effect’s work focuses on providing girls with a voice and teaching them how to know their value and to connect to other girls locally and around the world.
By focusing on individual girls and the communities in which they live, Girl Effect finds ways to empower girls by shifting attitudes about their societal roles. To achieve this, Girl Effect promotes education that creates new social norms and behaviors, and partners with organizations that aim to help build the foundation for girls to access the resources they need to make these changes happen.
Using technology and social media, Girl Effect engages millions of girls and boys, as well as their families, each year to create a new reality where girls are empowered. Girl Effect “Does More Good” by creating youth brands that change the view of the girl throughout communities worldwide and empowering girls to raise their voices, recognize their worth, and share their experiences with the world.