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The Purpose Compass: A practical guide to finding your social impact “north star”

Health. Education. Racial justice. Climate change. Basic human needs. Companies today are called upon to respond to and address a whole host of social and environmental challenges.

Each is important. Most are urgent. And many do have some connection to the company, its social “license to operate,” and its long-term business viability.

So how do companies sort through these issues – those they anticipate now and those which are unpredictable yet inevitable – and respond swiftly and intentionally?

By finding their social impact “north star” – their focus (or often a set of priorities) which affords them the greatest opportunity to create positive social and business value – the areas where they can and must drive change.

Whether you call it purpose, CSR, citizenship or shared value, the goal is to identify a well-researched, company-specific, actionable platform for your company’s role in society.

Changing Our World’s Purpose Compass serves as a practical and digestible tool to help companies identify their social impact “north star.” 

Complete the form below to download your copy today.


    MG360 is Changing Our World's holistic approach to major gifts fundraising, that leverages the involvement of leaders from across an organization, designs strategy built on all available evidence, and empowers teams to build relationships that result in transformational support.