Building an Authentic Community Involvement Program
Trust in institutions is at an all-time low. “Purpose” is the new buzzword in the CSR and marketing spaces, but companies’ claims to stand for a higher purpose are viewed, often fairly, with a healthy dose of cynicism.
In this environment, the corporate citizenship function has a significant role to play in establishing a company’s authentic commitment to improving the world around it.
Together on this webinar, we will discuss and explore key steps, common challenges, and creative ideas to build an authentic community involvement program, including:
- Key steps to strategic planning
- Developing sustainable partnerships
- Establishing credibility as a thought leader
- How to handle “problem areas” for the company