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December 28, 2017

Catholic Alumni Partnership (CAP)

BACKGROUND

The Catholic Alumni Partnership (CAP) was launched among eight archdioceses and dioceses, as well as 352 elementary schools in late 2009 to help Catholic elementary schools reengage their alumni and, through this reengagement, generate the financial and volunteer support necessary to help keep Catholic elementary schools flourishing and vibrant. It has since grown to include more than 450 schools in ten dioceses and archdioceses across the country, with 53 participating schools within the Diocese of Rockville Centre. Changing Our World partnered with each of the 53 schools in the Diocese to implement an annual appeal program and major gift effort. Through this effort, the participating elementary schools have reconnected with over 175,000 alumni, and have raised more than $240,000.

CHALLENGE

CAP was designed by Changing Our World to determine the feasibility of implementing strong, sustainable annual fundraising programs for participating elementary schools, and to provide the development tools and resources necessary to enable each school to identify, cultivate, and solicit their alumni for ongoing support of their mission.

SOLUTION

Changing Our World’s research shows that 82 percent of elementary school alumni would give to their schools if contacted. Information gleaned during the CAP planning study serves the dual purpose of testing the program, while also identifying natural affinities that exist between Catholic school alumni and their alma mater, thereby providing invaluable knowledge for the strategy of fundraising efforts focused on securing alumni support. Since the inception of CAP, participating schools that implemented the program have collectively raised over $12,000,000 from over 57,000 gifts with an average gift size of approximately $145.

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