The Changing Face of America’s Millennials and Gen Zers and its Implications for Fundraising Campaigns | Essay 2
Is your organization refining its fundraising strategy to represent today’s Millennial and Gen Z Americans? Along with a changing U.S. donor base, which is becoming younger and more diverse, the entire world of philanthropy is growing and engaging other sectors. Today’s corporations are expected to give back, CEOs are speaking out on global issues, and young people are demanding measurable impact with their philanthropic dollars. Organizations, individuals, foundations and corporations alike are being held accountable. The time has come for the philanthropic sector to take heed of these changing tides and embrace “the future philanthropists of America,” because they’re here, many of them are wealthy, and they want to contribute to meaningful change.
Download the essay here to learn more about how Millennials and Gen Z Americans are changing the face of fundraising, and to be put on our list to receive an advanced copy of the full report coming out Fall 2019.
